the clean slate initiative’s 2024 convening
the clean slate initiative passes and implements laws that automatically clear eligible records for people who have completed their sentence and remained crime-free, and expands who is eligible for clearance.
role: branding, creative direction
date: 2024
preview:cleanslateinitiative.org
scope of work.
the clean slate initiative’s 2024 convening was held in philadelphia, the city of brotherly love, and welcomed approximately 300 attendees.
the client’s theme for the event — “learning, leading, going for more”—inspired the design direction. drawing from the symbolic meaning of triangles as a representation of creation, past, present, and future, i developed a mosaic gradient pattern that served as the stage backdrop. this design extended to the registration desk, swag, signage, custom wall wraps, and an event-themed presentation deck, creating a cohesive visual identity.
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fonts
roboto