in 2022, felix’s second location opened in latta arcade food hall in downtown charlotte, nc.

as part of the launch, i collaborated with local muralist cheeks to create a striking mural that serves as a focal point behind the register. the project eventually expanded to include custom signage, menu boards, window vinyl decals, packaging design, and photography, ensuring a cohesive and visually engaging brand presence throughout the space. since then, his original location in optimist hall received the same treatment, and felix is in the works of expanding his business outside of north carolina.